Young designers at The Junior Design Factory took on the exciting challenge of reinventing the ‘Family Stand’ at MKM Stadium, home of Hull City Football Club.
To inform their designs, they conducted primary research at two match day events. The team created distinct ‘Zones’ within the space, each offering a unique and engaging experience, such as ‘The Selfie Zone’ and the ‘Tigers Tuck Shop’, and came up with graphic concepts to rebrand the full area.